Zlatko Najdenovski

Elevating ethical brands with the power of design and product strategy. ——— I use ethical design principles to instil a qualitative differentiator in brands that want to disrupt the status quo. Because customer loyalty increases when they know they can trust a brand built on those principles in their technology stack, as well as their service offering. To do that, I proactively design for metrics which provide genuine value to your customers instead of them feeling sold or used. Because we both know that if there is no system for ensuring good ethics in the development cycle, all problems will certainly be brought up to the surface anyway—it’s just that the customers will be doing it instead. I also advocate companies to be tech minimalists, because the more code that is written, the more time will be needed for maintenance in the coming years. I remind companies to mindfully gather data because the financial burden of collecting data that you don’t plan to use has a potential legal toll and…